Go-to-market leadership for complex B2B and healthcare platforms.
Strategy, positioning, and GTM systems for enterprise and regulated markets.
What I Do
Go-to-market strategy and positioning
Product marketing and launch architecture
Enterprise ABM and demand generation
Sales enablement and revenue alignment
Marketing operating models and systems
Experience
Nuna
Tennr
Connect America
RepTrak
NantHealth (NaviNet)
athenahealth
Bank of America
Enterprise healthcare, data, and SaaS platforms
About
Liz Arias is a senior B2B healthcare marketing leader with 15+ years of experience leading go-to-market strategy for enterprise and regulated markets.Her background spans product marketing, demand generation, sales enablement, and GTM transformation, working closely with executive, product, and revenue leadership teams.
Contact
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